Borboleta Jewelry was born in 2012 with a single goal - to create charming little treasure pieces that evoke and provide the daily dose of magic to all women who refuse to settle for anything less than butterflies.

With that goal in mind, Borboleta traveled a journey from a caterpillar to a butterfly, from a single-thread bracelet to several feminine jewelry collections.

Today Borboleta has been recognized as a jewelry brand with character and passion. That little spark of magic is the reason why girls and ladies all over the world adore Borboleta.


The first symbol we ever created was a 925 Silver 18ct Gold Plated Butterfly on a Red Thread - pure classic.

Simple and sophisticated, yet it tells volumes about how important it is to treat ourselves with some extra details. Soon, those details became the core idea, and we kept on adding them: the heart – to be reminded of the power of love, the clover – for luck one needs and to keep it close, the star – for wishes to remain wishes until they come true, the angel – to keep us believing they are here to look after us.

In the blink of an eye, those classics landed their way to the wrists and the necks of so many women around the world, among which there are some famous names such as beautiful Kendall Jenner, some true fashionistas such as Miroslava Duma or Lena Perminova, back to Croatian beauties as Tatjana Dragovic, singer Severina, and other celebrities.


Each Borboleta collection tells a story of its own, while all the stories inspire and encourage the character of every individual who wears it. Our signature item is the 925 Silver- and Gold-plated symbol on a thread bracelet, a classic that became so widely recognized that we can proudly say that we developed not only a thread bracelet but a whole new trend THREAND which has been ongoing for eight years.

Through the transfiguration of its gold-plated lucky charms, Borboleta jewelry featured quote lines on its packaging: favorite and beloved lines from films, music, art, and literature – significant quotes that touched and somehow marked our beings, and our lives.

Wrapped in our special pale rose packaging, the final product is designed with a vision to get women embraced with divine dreams, to become their magic whisperers and the daily reminder that everything is possible.


With the echo achieved, we have not stopped producing magic since our prime butterfly effect. Our jewelry is our thoughtful answer to how we believe women should treat themselves, each other, and their femininity regardless of age, culture, the status. We want to celebrate every single phase and your name with grace and class, but above all, with sense and purpose. You select the symbol that marks your minds and meanings, and we choose the solemn promise that Borboleta will never let you settle for anything less than butterflies.